Company Branding
How To Protect Your Service Business and Brand It For Success
Often times, you become the brand.
3 Lessons Nonprofits Can Teach Businesses About Branding
Strong relationships are built over time through caring, commitment and communication.
Stellar Branding Is Never More Important Than When Building a New Business
Branding is the sum of everything you do. When you are launching your business, invest the time and money to put the image you want in the market.
Here's What 'Employer Branding' Should Look Like on Company Career Platforms
If your brand looks the same across all your social platforms, you're doing something wrong.
You Don't Create Your Company's Brand -- You Discover It.
The six ingredients that make up your brand and how to use them to capture your company's essence.
What's Your Company's 'Voice'? Here's How to Figure It Out.
In marketing, your tone of voice can help you stand out from the crowd.
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
Here's Everything That Can Go Wrong Naming Your Startup and How to Avoid It All
The innocent pleasure of naming your company can turn very unpleasant if you find out the hard way that name has a bad online reputation or a very different meaning in another language.
5 Effective Hiring Tips for Early-Stage Startups
Be nimble in your recruiting efforts even when the competition might have greater resources.