Celebrity Endorsement
Waze Evoking Craze - Morgan Freeman's Voice To Be Used For Navigation And Plans To Partner With Indian Startups
This Google's free navigation app is creating a buzz around the world and here's why.
Building A Brand On Emotional Connect
There's a method to the madness when you want to play on your end consumers' emotions. Here are four brands that hit the bull's eye when it comes to emotional connect with Indian consumers.
This Is How Madhuri Dixit Nene Is Amalgamating Her Creativity And Business
"We have already started an academy the only difference is that it's online. " Madhuri Dixit
7 Tips to Take Your Personal Brand to Celebrity Status
By becoming a well-known expert you will increase your credibility, brand recognition, clients and sales.
Meet the 5 Most Influential Dogs on the Internet (Infographic)
These celebrity canines are cashing in on their social media following to score lucrative endorsement deals and product lines.
How Beyoncé Turned Flash Tattoos Into Much More Than a Flash-in-the-Pan Success
Pay attention to how the Queen Bey herself created -- by chance -- a slam-dunk collaboration for a growing brand.
品牌实力:倪ke Signs Lebron James to Lifetime Deal
The deal is the biggest in Nike's history, reports CNBC.
The Celebrity Influence on Social Enterprise
Famous personalities are crossing over to the world of social entrepreneurship, bringing exposure to ventures as well as starting their own.
How a Hover-Board Company Built a Multi-Million Dollar Brand With Social Media
Uwheels has remained the industry leader -- here is how it achieved that position and continues to stay on the top, all without spending a single dollar on advertising
5 Considerations When Seeking a Celebrity to Endorse Your Brand
Celebrities can add a lot of value to a burgeoning business, but the wrong partnership can lead to widespread embarrassment and actually devalue your brand.
How Your Brand Can Host a Celebrity Takeover on Social Media
Many brands have successfully partnered with famous people to share their company's story. Here is how to do it the right way.
Watch This Business Owner Risk Arrest to Get His Product Into the Hands of a 'Celebrity'
When in Rome, er, Naples ...
Put Authenticity Into Your Celebrity Endorsements
Just what did LeBron James mean by saying he eats McDonald's "every day"?
6 Tips for Scoring Celebrity Content for Your Website
Peek.com co-founder Ruzwana Bashir has persuaded chef Wolfgang Puck, actor Adrian Grenier and dozens of other famous tastemakers to lend their voices to her startup for free. Here are her secrets to clinching celebrity content.
How to Leverage a Celebrity Like Giuliana Rancic to Build a Business
Finding a brand advocate who's well-known and with a tremendous following can give your startup a tremendous lift.