Brand Identity
#10 Designing Tips for Brand Building in OOH Advertising
These 10 rules will help to make sure your billboard is memorable and lasts long in the OOH (Out Of Home) space
Branding Boot Camp: How to Develop Your Brand Strategy
In part two of her four-part series, contributor Jessica Abo sits down with Grayce and Co's Kathleen Griffith to discuss how she can develop her brand positioning -- and how you can, too.
Don't Let Alexa or Siri Speak for Your Company: Protecting Your Brand's Voice on AI Platforms
With the rising popularity of voice-driven AI assistants, it's important for businesses to offer a consistent brand experience.
#4 Tips to Help Women Entrepreneurs Grow a Strong Personal Brand
Don't worry about what people will think because if you do, u will create a fake personality and that's not being true to yourself
Why Your Brand Plan Is More Important Than Your Business Plan
If people don't know who you are and what you represent, they won't do business with you.
3 Trends That Will Shape Your Marketing Efforts in 2018
Think about the power of augmented reality for your business, and how you can encourage customers to immerse themselves in your brand story.
Never Run Out of Content: More than 70 Places to Curate Great Content
It's a full-time job to build and maintain your brand, so check out these go-to places to share content.
20 Tips to Organically Market Your Brand on Instagram (Infographic)
The world's biggest brands are marketing with Instagram, and you can, too.
6 Steps for Converting Loyal Customers Into Enthused Brand Ambassadors
The best way to get more customers is to be introduced by your current customers.
How to Market Yourself Like an Artist
Creatives are masters of reinvention, personal branding and storytelling. It's time the business world paid attention.
为什么品牌专家需要年代吗tep Out of Their Silos
The broader brand community needs to work more closely and more constructively together to help brands explore more effective ways to grow.
How Hyperlocal Commerce is Flourishing in Online Space
The hyperlocal commerce fills up the gap between demand and supply instantly, but at the same time requires unique identity
8 Steps to Spice Up Your Brand's Voice (Infographic)
Having a distinct and recognizable brand voice can really give your business a boost.
Becoming a Truly Customer-Centric Organization Is Harder (and More Necessary) Than You Think
Your audience doesn't want to be 'sold' anything. So how can you make them want to buy what you're offering?