Brand Identity
Top Takeaways from the 'Most Interesting Man in the World' Campaign
There's a new actor playing the wildly effective role. Why has this Dos Equis campaign been such a smashing success?
5 Ways to Ease New-Client Onboarding
First impressions mean everything. Make sure you set the right tone to encourage continued conversations and find solutions together.
Activate And Engage: Four Ways To Breathe Life Into Your Brands
All brands have a voice and personality- but quite often, people aren't able to fully maximize that potential.
Why I Am Killing a Startup That Has Over 100,000 Customers
Having sold a startup for $1 million, this founder knows the importance of looking past short-term success.
4 Steps to Create a Lasting Brand Identity
It's natural that small business owners would associate the notion of branding only with big corporations. That couldn't be further from the truth.
5 Steps to Getting Your Brand 'Hired' in the Real World
Take, for instance, what happened with Tidy Cats litter.
7 Factors That Make a Brand Stand Out
Without a strong brand at the foundation of your campaigns, you'll just be more white noise to the average consumer.
Turning Employees Into Brand Evangelists
Firms should always motivate their workers through timely and right quantum of appreciation for the work done.
What Small Businesses Can Learn About Creating a Lasting Brand From Apple, Dunkin' Donuts and CVS
These three examples provide a template for success.
What Makes a Good Brand Ambassador for Your Business
Author Jill Schiefelbein chats with the senior brand ambassador for Martell Cognac, who talks about his journey into the role, and what makes a good brand ambassador for your company.
4 Tactics to Steal From Startups That Find the Best Talent
Only your people can build your brand. Be open to remote workers and new grads who want to grow with you.
让品牌Right, an Entrepreneur Needs to Emotionally Connect with the Product First
Your value system should be clear and there should be certain amount of consistency in company processes - Amol Arora
Social Currency and Your Circle of Influence
Your great idea goes nowhere without people who have confidence in you and will help you succeed.
How Millennials Signal Personal Identity Through Brand Preference
Burgers or tofu? Fair trade clothing or fast fashion? Millennials are making conscious statements with their purchases.