Behind the Brand
Your Brand Is About the Feels
Integrity, reputation, trust and relationships are the components of the emotional side of branding.
10 Ways to Wash Corporate Stink Off Your Cool Brand
Are there real people with real feelings behind your marketing campaign? Then show it!
Where Your Marketing Team Must Focus to Build an Enduring Brand
Brands that achieve long-term success have a vision and culture of accountability that begins at the top.
打烙印Beware: 5 Pitfalls That Will Limit Your Startup
With proper strategy, clarity, market understanding and action planning, you can increase your chances of success.
Enchant Customers With the Story Behind Your Brand
People connect more easily with brands that make their story a central part of the customer experience.
10 Guiding Principles for Growing a Startup Into a Business That Will Last
Nurturing a business requires a tolerance for uncertainty and an endless willingness to adapt to circumstances beyond your control.
6 Core Principles of Star Brands
Behind every standout brand are smart, assertive choices and a successful business model.
Lyft CMO: Uber Is the Wal-Mart of Transportation. We Aren't.
Even as Lyft grows up, it is seeking to maintain its position as the friendly, fun ridesharing brand.
Some Lessons About Branding Distilled From the Life of an Old-School Moonshiner
The legendary Popcorn Sutton was defiant, cantankerous and might have been a brilliant branding consultant if living within the law interested him.
How Brand Personality Shapes Customer Experience and Decides the Bottom Line
Long before a potential customer decides to buy from you, they are forming opinions about what you offer. Don't leave that to chance.
For the Brand to Thrive, the Leader Must Be the Brand
In today's hyper-smart and sensitive culture, "brand" is bigger, and more valuable, than ever.