Barbie
'Barbenheimer' Is Paying Off for AMC Theaters — Company Sees 'Best Week Ever' in 103 Year History
AMC is the world's largest theater chain.
Barbie, la película, es una máquina publicitaria: así es como Barbie y otras 4 superproducciones dominaron el arte del marketing
Se dice que el presupuesto de marketing de Barbie era de $150 millones de dólares y la película superó esa cifra en su fin de semana de estreno. Así es cómo su equipo de marketing lo logró.
差距挖走顶级Mattel Exec as Its New CEO in a Bid to Boost Declining Sales
Richard Dickson was hired for his expertise in brand transformation.
'Barbie' Was a Publicity Machine — Here's How Barbie and 4 Other Blockbusters Mastered the Art of Marketing
'Barbie' reportedly had a $150 million marketing budget, and it exceeded that figure in its opening weekend. Here's how their marketing team pulled it off.
'You'd Do That For Your Mom': Margot Robbie Reveals That She Paid Off Her Mom's Mortgage With Paychecks
The "Barbie" star earned an estimated $12.5 million for the film.
I Run a 'Barbie-ish' Airbnb in Arizona That Caters to Bachelorette Parties. My Pink Girly Decor Keeps It Booked Despite a Challenging Market.
How one Airbnb in Tempe stays booked and busy.
The Barbie Movie May Have Brought In Big Bucks at the Box Office, But One Collector Has Thousands Worth of Barbies in Her Toy Box
"Barbie" had the biggest opening weekend of 2023 so far.
From an Airbnb Stay at Barbie's Malibu DreamHouse to Frozen Yogurt Flavors and Park Benches—The 'Barbie' Movie Team Is Going All In on Marketing
Here's a look at some of the outrageous Barbie collaborations ahead of Greta Gerwig's forthcoming movie, "Barbie."
¿Tienes guardadas tus Barbies antiguas? Ojo: esto es lo que pueden valer algunas de ellas
Algunas ediciones de la muñeca más famosa del mundo han adquirido gran valor con el paso del tiempo. ¿Alguna de ellas figura en tu colección?
The 'Barbie' Movie May Have Caused A Global Pink Paint Shortage
The long-anticipated film is slated to hit theaters later this summer.
El mundo se está quedando sin pintura color rosa fosforescente y Barbie tiene la culpa
La producción de la película inspirada por la muñeca más famosa del mundo tuvo una consecuencia inesperada: la falta de pintura rosa de esta marca.
She Was Google's 16th Employee and YouTube's CEO for 25 Years. Now, She Is Getting Her Own Barbie Doll and So Are Her Sisters.
Susan Wojcicki is one of the seven women, including her sisters Anne and Janet, to be honored with their own Barbie dolls for International Women's Day.
Mattel Introduces New Historical Barbie In Honor of Madam C.J. Walker
The recognition comes just in time to honor the entrepreneur, philanthropist, and activist during National Black Business Month.
Barbie lanza una nueva línea de muñecas y muñecos que buscan promover la inclusión
Entre los modelos de la nueva línea hay un Ken con vitíligo y una muñeca con un dispositivo auditivo detrás del oído.
The Altering Face of Wealth Management and Investments in India
The wealth management and investment domains have come a long way showing an uptrend in the country