Advertising
How To Target Your Customers Even When They're Not on Amazon
Find out how to use Amazon's demand-side platform to target your customers wherever they are online.
Free Webinar | March 30: How Ads Connect People With Good Ideas
Explore how businesses are using Facebook tools to connect customers with their great ideas and stories from entrepreneurs that show how you can easily go online and grow your business.
This Canadian Company Is Taking Over the AdTech Market. Here Is What Investors Need To Know
Zoomd Technologies' ($ZMDTF, $ZOOMD) marketing technology and expansion into large and strategic global markets, including Eastern Europe, East Asia and Southeast Asia, has its stock soaring and investors invested for 2021
The Time for Diversity in Advertising Is Now
Here's how to make it happen, and why it's so crucial to our common culture.
Meet the Company Modernizing Outdoor Advertising
This channel has a remarkable opportunity to evolve and grow beyond its anaemic 13 per cent allocation in the average advertisers' budget
Why Storytelling Is a Skill that Every Entrepreneur Should Practice
In a world full of aggressive marketing, storytelling may be the one device that captures people's attention for more than just a few seconds. Read on for tips and tricks to doing it well.
These Are 10 Brands That Won't Air Commercials During Super Bowl LV
Coca-Cola, Ford and Budweiser are among the big names sitting this year's Big Game out or directing funds to a public information campaign urging Americans to get the coronavirus vaccine.
China Is the Next Boom Market for Connected TV Advertising and Over the Top Marketing
CTV and OTT know no borders. Having become a leading trend in the U.S. and Europe, it's poised to transform the Asia-Pacific region as well, starting with China.
The Growing Risks of Digital Advertising, and How Brands are Fighting Back
More than half of U.S. advertising dollars are set to be spent on digital platforms such as Google and Facebook for the first time ever, and as always, malicious actors know where the money is.
The 7 Steps to Managing Your Ad Agency
Ensure that your advertising dollars are working toward your desired goals.
How to Raise Revenue with Profitable Paid Acquisition
Paid acquisition works best when you know your audience and how to sell to them.
Facebook and Google Allegedly Cut a Deal That Reduced Ad Competition
It hurts their chances of surviving antitrust cases.
5 Digital Advertising Tips That You Need to Know
Read this before beginning any online promotional campaigns.
It's a Mad, Mad, Mad, Ad World!
There are many factors that determine the success of a brand and the revenue that follows and there is no "one size fits all"