A Startup With Animal InstinctsMeet the makers of Spirit Hoods, a line of fuzzy, fake-fur headgear that resembles skinned, stuffed animals.
Entrepreneur:Alexander Mendeluk, a sometime-actor with bit parts in the Twilight movies (he's the one Kristen Stewart kneed in the groin).
"Aha" moment:Mendeluk sported the bobcat to a Hollywood party in 2009. "The entire place just stopped," he says. Soon, a gaggle of girls began petting the hood and "I was, like, 'Ohmigod. This could be something cool.'"