Want Press for Your Business? Do It for the Right Reasons.Don't make this common mistake.

As we wrapped up this issue, I received an unusually personal note from a woman in Chicago. She and her boyfriend had overcome greatsetbacks; now she wants to help him build a restaurant, but they're struggling. She hoped I'd run a story about them. "I felt I needed to reach out," she explained, "because I worry at times that he may not be discovered or ever have a chance to fulfill hisdream."

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