Entrepreneur Plus - Short White
For Subscribers

The Simple Reason Entrepreneurs Are Embracing the Wonky, Unsexy World of B2B你应该使开关吗?

ByNancy Miller

This story appears in theMarch 2017issue of狗万官方.Subscribe »

Melissa Huisman
Noah Lee (left) and Dane Jensen, Sock Club cofounders.

In 2011, Noah Lee and Dane Jensen were young guys a few years out of college and in search of abusiness idea. They stumbled across a story about a company selling black Italian socks. Just black. Just Italian. By subscription only. The company had tens of thousands of subscribers.

Related:5 Tips for Developing Your B2B Sales

This is a subscriber-only article. Join Entrepreneur+today for access

Editor's Pick

Related Topics

Business Solutions

Learn to Program an AI Chatbot for Your Business in This $30 Course

Get back-to-school savings on this AI coding course.

Business Ideas

55 Small Business Ideas to Start in 2023

We put together a list of the best, most profitable small business ideas for entrepreneurs to pursue in 2023.

Data & Recovery

Get 1TB of Cloud Storage for Life for $119.97 With This Back-to-School Sale

This 1TB Cloud Storage Solution Is Only $119.97 for Back to School

Money & Finance

Want to Become a Millionaire? Follow Warren Buffett's 4 Rules.

太多的企业家狗万官方are counting too heavily on a company exit for their eventual 'win.' Do this instead.

Leadership

This Common Leadership Habit Will Harm Your Credibility. Are You Guilty of It?

As leaders, we're always looking for ways to build credibility among peers and employees. But this easy-to-make mistake can ruin it in an instant.