Want to Sell More? It All Comes Down to Nailing the 'Three P's' According to Legendary Pitchman Anthony Sullivan在新一集的“修复我的球场,”业务推广ches Anthony Sullivan and Tina Frey break down the ingredients of a knockout pitch.
Key Takeaways
- If you can't pitch, you can't succeed.
- Learn to overcome shyness and stage fright.
- Be aware of the message being sent by body language.
- Facts tell, but stories sell.
"If an entrepreneur can't pitch their business, they can't succeed."
So says legendary pitchman Anthony Sullivan, who you probably know from his iconic OxiClean commercials. "It's something we see happen all the time on Entrepreneur's show,Elevator Pitch, where entrepreneurs have 60 seconds to pitch. If they don't get an investor's attention, they're done for."
To help entrepreneurs who didn't succeed on the show (and to offer all entrepreneurs the tricks of the pitching trade) Sullivan teamed up with business coach Tina Frey to host our new showFix My Pitch.Over the course of this season, four failedElevator Pitchcontestants will receive training from world-class pitching and startup experts. Their ultimate goal? Scoring a second chance in the elevator to win a life-changing investment from our board.
On this episode, Anthony and Tina meet two contestants with science-based companies and break down some of the basics of a winning pitch. Anthony says it comes down to the three P's all lining up perfectly: "The pitch, the person and the product."
Here are some of the big areas Tina and Anthony drill down on with the entrepreneurs:
- Exuding confidence with your words and body language
- Finding that inner salesperson even if you are an introvert
- Keeping your message simple and digestible
- Selling by telling a great story
See how the contestants respond to their first round of blunt criticism, and see if any of Anthony and Tina's tips can be applied to you and your business. (Spoiler alert: 100% of these tips can be applied to you and your business!)
Fix My Pitch contestants
Ashley Rosulek, founder ofOsweetfitness, affordable, high-quality luxury athletic wear
Brandon Storms, founder and CEO ofRetavo, a platform to launch and maintain a state-of-the-art enterprise-grade marketplace at an affordable price
William Colton, MS,CEO ofPaldara, a company harnessing the power of natural bacteriophage to fight and prevent disease.
Arvin Bhangu,founder ofSuperintelligence, a research lab that aims to create a system that allows for the co-existence of humans and Artificial General Intelligence (AGI)
Fix My Pitch experts
Anthony Sullivan,名人代言人和企业家狗万官方
Tina Frey, keynote speaker, coach, communications expert, and author ofThe ART of Facilitation
Fix My Pitch is sponsored by State Farm. New episodes stream Wednesdays now through October 4, 2023 onEntrepreneur.com. Season 10 ofEntrepreneur Elevator Pitchpremieres on October 18, 2023.
