Take Your Product Idea From Concept to RealityThe founder of insulated beverage container brand Brümate gives advice for creating a new product.
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Dylan Jacob is the founder of Brümate, maker of insulated containers specifically intended for adult beverages. In this clip from an episode of“启动Story" podcast, Jacob gives advice for taking a product from concept to reality. Specifically, Jacob suggests:
- Fleshing out your concept, including what need it solves by addressing the product's "why" and "for whom"
- Taking your concept to a manufacturer to create a rough version of the product
- Not getting hung up on your expectations for what the product should be or who the customer is, but rather adapting and changing rather than fighting "the current"
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