Scam or Superior Product? How One Entrepreneur Dealt With Scandal After Early Success.The Shredz CEO explains how he built his company and how he has shouldered the responsibility for it.
ByGerard Adams•
Opinions expressed by Entrepreneur contributors are their own.
Hopefully, your business never has to deal with scandal. But, how would you deal with it if it ever does?
In this video, Entrepreneur Network partner Gerard Adams sits down with Shredz CEO Arvin Lal to talk about how Lal built his exercise supplement company -- how he built a brand and customer trust. Then, Lal and Adams talk about what happened when one of Shredz's influencers photoshopped pictures of himself to exaggerate his own fitness level.
How has Shredz recovered from the controversy and criticism? What can you take away from the company's success and struggles? Click play to learn more.
See more episodes of Leaders Create Leaders Season 1 and 2 onGerard Adam's YouTube channel.
Related:Don't Believe Anyone Who Says You Have to Be a Starving Artist
Entrepreneur Networkis a premium video network providing entertainment, education and inspiration from successful entrepreneurs and thought leaders. We provide expertise and opportunities to accelerate brand growth and effectively monetize video and audio content distributed across all digital platforms for the business genre.
EN is partnered with hundreds of topYouTube channelsin the business vertical. Watch video from our network partners on demand onAmazon Fire,Roku,Apple TVand the Entrepreneur App available oniOSandAndroiddevices.
Click hereto become a part of this growing video network.
