Pickleball Is Becoming Big Business for Entrepreneurs. Here's How They Are Remaking America's Fastest Growing Sport.Pickleball's staggering growth presents entrepreneurs with one of the few upsides in an otherwise challenging market.

In the middle of winter, I decided to visit my parents in their suburban community outside of Disney World near Orlando, Florida. After years of visiting the famed theme park resort, my parents bought a house to enjoy their golden years in the company of Mickey Mouse and a nightly pageant of fireworks displays. Or, so I thought.

Upon arrival, my parents immediately whisked me to their new favorite attraction: the community pickleball court. Packed to the rafters, my parents jockeyed with other couples for a space at one of the courts that were booked "until next week." We played for two hours, and my parents said they'd be more interested in this new sport than going to Disney World.

Pickleball has been dubbed the "fastest-growing sport in America" right now. Invented on Bainbridge Island in 1995, it is a novel paddle game — a cross between tennis, badminton and ping pong.

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Overnight, pickleball has gone from an obscure sport to a household name. There are now almost5 million players in the U.S., and that number has nearly doubled over the last three years. There's even a newly formed Major League Pickleball entity that comprises 12 teams, and formerNFL star Drew Brees recently bought a stakein one of the teams.

So what's behind this sport's rapid ascent?

It's quick to learn and can be played almost anywhere. Retirees love it because it's easy on the body. Young players can pick it up faster than tennis. And what is perhaps the most enticing part of the game: it's social. It's almost always played as doubles, with two players on each side volleying in close quarters. You can join an open play session, a popular round-robin format and get introduced to dozens of new partners in an afternoon.

This community aspect is what took the sport from a popular outdoor pandemic activity to the mainstream, with many calling for it to be added as anOlympic sport.

Not surprisingly,entrepreneursare waking up to this unique market opportunity. Millions of dollars are pouring into the pickleball industry, and newstartupsare appearing by the week. Entrepreneurs are moving quickly into the space.

Ecommerce

With millions of new players comes the need for paddles, balls and other gear. Pickleball Central, the largest pickleball retailer in the U.S., reports a30% to 40% increase in unit sales year to date. Established players like Selkirk dominate the high-end market and is on track to sell more than a million paddles by the end of 2023. Meanwhile, budgetbrandslike Franklin capture sales on Amazon, and new D2C brands are emerging in the mid-tier.

总部位于辛辛那提的内蒂,一个暴发户品牌选取ling retro-themed paddles and kits designed for beginners. Nettie has followed the classic D2C playbook with a well-designedecommercesite, quality products, and acquisition through email and social media channels. They werejust named by Men's Healthas the Best New Brand in the pickleball space. As the sport continues to grow, this will be an exciting company to watch.

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Media

Media has become increasingly fragmented, paving the way for vertical-specific news sites. The Pickler is attempting just that for pickleball fanatics. Founded by competitive player Stacy Townsend in 2017, the Pickler has become a go-to resource for players of all levels.

The site has become a media powerhouse with strategy-related articles, videos, podcasts, tournament coverage and pickleball news. The Pickler was selected as the partner for USA Pickleball's video series, and their popular newsletter covers everything you can imagine – from tips and tricks to a nudist pickleball resort in Kissimmee, Florida. Its best-in-class content has grown the Pickler to over 75,000 subscribers and made it one of the most exciting media plays in the space.

Venue

Topgolf revolutionized the driving range by adding modern technology and high-end food and beverage. In 2021, they wereacquired by Callaway for $2.6 billion. Around the country, companies like Chicken N Pickle are applying this same playbook to pickleball. Chicken N Pickle offers pickleball courts surrounded by a full bar and restaurant. The company has already opened six locations in five states, with more coming soon.

Like Topgolf, you can imagine Chicken N Pickle becoming a go-to destination for corporate events, introducing tens of thousands of new potential players to the sport.

Technology

Today, there's a glaring lack of technology in the pickleball space. There are few quality tools for finding courts, organizing leagues, booking lessons and scheduling open play sessions.

Stravabuilt a unicornwith technology for runners. Pickleheads is one startup tackling this problem for pickleball players. Pickleheads has already launched a court finder and the team plans to release a suite of other useful features for players, instructors and facility managers.

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Unique market opportunity

We're in the early innings of entrepreneurs building exciting companies to serve this rapidly growing sport. Pickleball is still only25% the size of tennisdespite being more accessible, social and easier to learn. Should pickleball grow to match — or even exceed — the size of the tennis market, there will be many success stories.

Will we see a pickleball unicorn? Only time will tell, but whether you're a restaurant owner or a software engineer,nowis the time to build something new for pickleball players.