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How Tuft & Needle Disrupted a Tired Mattress MarketplaceWith word-of-mouth marketing and a focus on customer service, two friends are becoming the sleeper hit of the mattress industry.
ByJason Daley•
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It's one thing to stand in a grocery store aisle choosing from dozens of cereal or shampoo brands, but standing amid a sea of mattresses, trying to distinguish one from another, is a different proposition altogether.
In 2011, newlywed John-Thomas ("JT") Marino ran headfirst into the mattress-buying morass. An engineer at a Silicon Valley startup, Marino took an analytical approach, intending to dissect the process of making his purchase before ever entering a mattress store. Things didn't go well.
