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She's The First Bangladeshi Woman to Work On Wall Street. This Is The Mindset Shift She Made to Convince Skeptics to Invest In Her Longshot Mission.每个企业家都知道,狗万官方让别人贝尔ieve is the first major hurdle. Durreen Shahnaz, founder of the world's first social impact stock exchange, shares her hardwon insights on selling unconventional ideas.

ByFrances Dodds

Key Takeaways

  • Learn how to defy the odds and get others to believe in your mission.
  • Where to find allies to change established systems.
  • How to look beyond labels and foster action in your community.

Opinions expressed by Entrepreneur contributors are their own.

It's not hyperbole to say that Durreen Shahnaz's lifelong business model has been defying the odds. But even after climbing to the highest rungs of the global finance world, her playbook for convincing people to invest in"high risk" venturesremains refreshingly practical and welcoming. If you've ever found yourself pitching an idea that others say is impossible — because it's unusual, idealistic, or simply doesn't align with the interests of whoever is writing checks — then take note, because Shahnaz's story is a masterclass in the art of winning overpowerful allies.

Shahnaz, 55, was born in Bangladesh, one of the poorest countries in the world. She came to the U.S. alone at 17, went to Smith College, then got a job at Morgan Stanley — making her the first Bangladeshi woman to work on Wall Street. She worked in microfinancing at Grameen, the World Bank and Merill Lynch, founded an e-commerce company, became the youngest-ever VP at Hearst, heading their Asia operations. And finally, she foundedImpact Investment Exchange(IIX), the first-ever social impact stock exchange that connects investors in the world's wealthiest countries to mostly women-owned businesses in the Global South.

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