For Subscribers
How Pawngo Put a Modern Spin on an Old-Fashioned BusinessA smart rebranding landed this online pawn shop new customers and investors.
ByGwen Moran•
Opinions expressed by Entrepreneur contributors are their own.
Money man: Pawngo founder Todd Hills.
Photos© Don Cudney
What it is
Since the History channel showPawn Starsfirst started capturing viewers' fascination in 2009, the seedy image of pawn brokers has gotten a well-needed buffing. Industry veteran Todd Hills hopes Pawngo, hisonlinepawn shop, will help him achieve the same kind of success as the show's stars, the Harrison family.
