How Keeping Wine Cold Became a Hot BusinessBen Hewitt created the Corkcicle to ensure "perfectly chilled wine every time."

Entrepreneur:Orlando, Fla.-based Ben Hewitt, creator of theCorkcicle, and partners Stephen Bruner and Eric Miller. Corkcicle was designed to ensure "perfectly chilled wine every time," keeping white wines cool and bringing reds down to the ideal sipping temperature.

"Aha" moment:Corkcicle emerged from Hewitt's love of white wine (particularly chardonnay) and search for an effective, convenient cooling method rather than an ice bucket. "I never understood why people couldn't figure out a way to chill the bottle from the inside," he says.