Happiness Pays Off With KiipKiiprelies on the games we play to connect marketers with potential customers.
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With gamification being applied to everything from education to shopping to social media, it was only a matter of time before the concept made its way into the mobile advertising space.
Enter Kiip. The San Francisco-based startup exploded onto the scene this past April with a new "moments-based" model that doles out "real rewards for virtual achievements" in free or freemium versions of mobile games. (There's no official list of titles or rewards, but a quick search yields forum threads listing the latest updates.)
Picture this win-win situation: You're playing a game of Angry Birds, and you dominate the level--not just taking out the pigs, but achieving complete structural annihilation. At that moment of revelry, before you go on to the next stage, a screen pops up and informs you that you've also won a free smoothie from Jamba Juice. Ignore it by hitting delete; or, if you want it, plug in your e-mail address in the space provided and get back to the game. A redemption code or coupon will be sent to your inbox.
