Fed Up With Bad Bouquets, These Friends Created the 'Etsy for Flowers'Business is blooming for three friends who started BloomNation, a marketplace for locally designed, hand-delivered floral arrangements.
This story appears in theMarch 2015issue of狗万官方.Subscribe »
Ordering flowers online can be a frustrating experience. You spend a small fortune, only to have the recipient get a bouquet that looks nothing like what you thought you'd ordered.
Onetime investment banker Farbod Shoraka had felt this disappointment. He'd also witnessed a dramatic decline in foot traffic and sales at his aunt's flower shop since the rise of online delivery services. Shoraka believed the floral industry was ripe for change. So in 2011, he tapped friends David Daneshgar, a professional poker player looking to segue into business, and Gregg Weisstein, an MBA student, and began conducting research.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts