All Fired UpWith the right marketing plan, your product will blaze trails across the globe.
ByDon Debelak•
Opinions expressed by Entrepreneur contributors are their own.
The Entrepreneurs:Joanne Johnson, 34; Marcel Sbrollini,42; and Rod Sprules, 33; founders of Robustion Products Inc. in St.Laurent, Quebec
The Product:The Java-Log is a fireplace log madeprimarily from recycled coffee grounds. Sprules, a mechanicalengineer, first learned of the high heat capacity of coffee groundswhile working on a heated cold weather suit for his formeremployer. When coffeehouses became popular, he thought ofconverting used coffee grounds into the Java-Log. Today, theproduct, which retails for about $2.50 per log and burns hotterthan traditional firewood, is sold through Home Hardware, a majorCanadian hardware chain; Home Depot in Canada; grocery stores; anda variety of smaller stores in Canada and the United States.Product sales via the company's Web site (www.robustion.ca) arealso growing.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts