Don't Just Build a Business -- Build a Business With SoulYou need more than brains to create and sustain a business that has a lasting impact.
ByAmy Cosper•
This story appears in theAugust 2015issue of狗万官方.Subscribe »
I just returned from the Shift Conference in Split, Croatia. Witnessing a hackathon teaches you something about soul, about youth and the bridge between the two. I don't know if it was the ridiculous energy of 1,200 twentysomethings hopped up on caffeine and adrenaline, or the sultry, slow-moving intensity of a country trying to forge its way economically, but attending this event got me thinking about what it means to be a startup vs. what it means to be a startup with soul.
Let us take a moment to honor soul—the vital force that gives you and your business a vibe. Soul is the handshake that acknowledges that you believe and that you are present. It is the central tenet of your company culture.
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