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Don't Be Afraid to Embrace Boring IdeasKikkerland's annual design competition results in an unexpected bestseller.

ByStephanie Schomer•Jun 5, 2017

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This story appears in theJune 2017issue of狗万官方.Subscribe »

Dutch design firmKikkerlandis known for bringing whimsy to utilitarian products -- say, a cocktail shaker in the shape of a maraca, or a portable barbecue in the shape of a suitcase. So it was surprised when one of its most successful products of the past year was a… cord organizer.

Related:The Simplest Ideas Can Be Extremely Profitable. Here's Proof.

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