把硅谷的Accelerator Model to the Media SectorQ&A with Corey Ford, the managing partner of an accelerator that urges startups to rethink journalism.
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Savvy 'treps know that where there's change, there's opportunity. And perhaps no segment of American business life has been exposed to more change than traditional media outlets. That's whereMatter Ventures, a San Francisco-basedVC firm, sees promise. Through partnerships with nonprofit groups, the company looks to incubate new entrepreneurial ideas in journalism,social mediaand other forms of public-space communication.
Funded by a $2.5 million investment from the Knight Foundation and public-radio affiliate KQED, Matter Ventures invests $50,000 in seed money to media startups in exchange for 4 to 7 percent of equity. The idea is to bring Silicon Valley's accelerator model to the media sector, while providing a crash course in real-world entrepreneurship to potential innovators who may never have seen a business plan.
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