A Scrappy Entrepreneur's Plan B: Chewing Gum for a CauseWhen his first idea doesn't hold water, an entrepreneur turns to gum -- and a philanthropic business model.

泰勒梅里克是出汗。坐在a buyer's office at Whole Foods in Austin, Texas, he'd just had his bottled water idea shot down. His company, Project 7, didn't have other product lines yet, so he did what any scrappy entrepreneur with a shot at the big time would do: He lied.