A Marketer Coaches Online Daters on Personal BrandingA marketing expert turns her skills to the dating scene with a website that advises love-seekers on how to impress.
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Entrepreneur:Laurie Davis, former Fortune 500 marketing consultant and founder ofeFlirt Expert, a coaching service for online daters.
"Aha" Moment:One of her marketing clients got burned in the Madoff financial scandal, and Davis saw the writing on the wall. Then it hit her: Online dating was the same thing as a personal branding campaign. "The skills I had built up about key messages and target audiences and e-mail conversion rates were perfect for this," she says.