6 Trends That Are Shaping the Future of CrowdfundingUnderstanding these innovations will help you get the most out of the brave new world of peer-to-peer financing.
ByJodi Helmer•
This story appears in theAugust 2015issue of狗万官方.Subscribe »
Before introducing PopSlate, a case that turns the back of a smartphone into a second screen, Yashar Behzadi needed to test the market for the high-tech product and get feedback from first-generation users. Crowdfunding, he suspected, would achieve both goals.
Behzadilaunched a 30-day campaignon Indiegogo in December 2012 seeking $150,000 and ended up raising more than $219,000 in funding from 1,532 backers.
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