5 Ways to Win Your Pitch, According to 'Shark Tank's' Robert HerjavecThe cybersecurity tycoon and investor shares a few insider tips to capturing his attention -- and his money.

ByJonathan Small

Matt Petit | Getty Images
Robert Herjavec

As one of the originalShark Tankinvestors, Robert Herjavec has seen his fair share of pitches. He's sat through presentations for everything from an energy drink for cougars to a book that becomes a lamp. Along the way he's learned what works and what falls flat. And as "the nice judge," he's consistenly offered helpful and constructive advice -- even if the recipient didn't deserve it.

他现在在他的第九个赛季,cybersecurity tycoon offers entrepreneurs some suggestions for making their pitches stand out from the pack.

Related:Watch This College Student School Investors With a Well-Researched Pitch

Know your numbers.

"I can't count how many times we've met with companies who don't even know their own numbers. Take the time, make the effort and know the ins and outs of every facet of your business. You have to know where you stand financially in order to take the next step forward."

Be open, not oppositional.

"When someone comes in to pitch and just doesn't want to hear what we have to say, that's challenging. Just because you don't like the feedback you're receiving doesn't mean it's wrong -- or right, for that matter. Be open to other people's perspectives. When an entrepreneur doesn't hear us out and instead gets defensive or aggressive, I know we're not going to get a deal done."

Relax, breath, repeat.

"Remember to slow down and tell us a story. You've got to relax, take deep breathes, watch your pace and calm your mind. Tell us your story, and let your passion for the business shine through. Control those nerves."

Related:Get To The Point! What Does Your Business Do?

Be Tom Brady.

"You have to be passionate about one thing. Be great at one thing. The world will reward your knowledge of a very narrow field. Tom Brady gets paid $25 million a year to throw the ball. He doesn't get paid to block, he doesn't get paid to tackle. Be Tom Brady. Be world class at one thing."

Keep us on the edge of our seats.

"Most important, you need to engage us. It's your job to make us listen. We want to learn from you and be inspired by your pitch. Capture our attention, stand out, be different!"

Wavy Line
Jonathan Small

Entrepreneur Staff

Editor in Chief of Green Entrepreneur

Jonathan Small is editor-in-chief ofGreen Entrepreneur, a vertical from Entrepreneur Media focused on the intersection of sustainability and business. He is also an award-winning journalist, producer, and podcast host of the upcoming True Crime series, Dirty Money, andWrite About Nowpodcasts. Jonathan is the founder ofStrike Fire Productions, a premium podcast production company. He had held editing positions atGlamour,Stuff,Fitness, andTwistMagazines. His stories have appeared inThe New York Times, TV Guide,Cosmo,Details, andGood Housekeeping. Previously, Jonathan served as VP of Content for the GSN (the Game Show Network), where he produced original digital video series.

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