What's a Call From a New Customer Worth to You?Google AdWords rings up new bid-per-call feature.

Google wants to know what a phone call from a new customer is worth to your business. The internet giant has added a feature to its AdWords program that allows companies to bid on phone calls generated by their ads on Google's search results. Bid-per-call is a significant addition to Google's ubiquitousonline advertisingproduct, even playing into the algorithms that determine the company's all-important ad rankings.

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