Smartphone-Enabled Car Rental Aims to Make Life EasierSilvercar is out to make car rental more personal and a lot less of a hassle.
ByDavid Port•
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Luke Schneider, head of the completely wireless, smartphone-enabled startupSilvercar, is out to make car rental cool. "We want to be able to turn every Silvercar intoyourcar," he says. "Regardless of the city you're in, youget into your car和你的参照erences--climate control, radio and seat-positioning settings, itinerary destinations, even favorite restaurants--are already programmed in."
He's not quite there yet, but the road to this goal starts at Silvercar's rental lot at Dallas-Fort Worth International Airport, where 200 identical silver 2013 Audi A4 sports sedans await the company's target market: tech-savvy, independent-minded business and leisure travelers willing to pay $50 to $75 per day for a luxury automobile outfitted with navigation, satellite radio and a Wi-Fi hot spot.
