Publishing Trend for 2014: A New Demand for Eye-Catching CookbooksCookbooks' resurgence in popularity reflects a broadening of our food culture, spurred by the rise of food TV.
ByCorie Brown•
Opinions expressed by Entrepreneur contributors are their own.
Publishing
The bells have been tolling for hardback books for years, but for cookbooks--suffering from the proliferation of online recipe databases--it has been more of a clanging gong. In fact, in June 2012, webzine Slate declared the "impending extinction" of cookbooks.
Not so fast. The smart set has turned out to be publishers who bet that the generation that expects everything for free online would pay top dollar to learn how to make dinner special. "Young people are excited about being involved in food," says Daniel Halpern, co-founder of Ecco, which recently launched a food imprint run by chef, author and TV personality Anthony Bourdain.
Continue reading this article — and all of our other premium content with Entrepreneur+
Join the internet’s leading entrepreneur community! With your subscription you’ll get:
- Unlimited access, including premium content
- No ads
- Subscription to狗万官方magazine
- Four free e-books a year
- Subscriber-only events with our experts
