People Want the Snapchat Spectacles So Bad They'll Stand in the Cold for Hours in Midtown NYCThe new device costs $130 and records 10-second videos.
Forgoing thesnazzy vending machinesit's been placing in locations around California, Snap has opened a pop-up shop in New York City to sell Spectacles, $130 sunglasses that record 10-second videos.
It was 38 degrees this morning, and when I arrived at the shop on 59th Street and 5th Avenue (around the corner from an Apple Store), there was a line down the block. Someone even recorded the action via Spectacles.
Camping out for#spectaclesat#snapchathttps://t.co/qAkNo5X2vtpic.twitter.com/SmXAPW0EjV
— Darrellkc (@hamptonsunset)November 22, 2016
Hey@Snapchatit's cold here in line in NYC. Could we get some coffee?#socoldpic.twitter.com/X0a9cdDeLL
— Catpiss_Neverclean (@catpiss_nvrcln)November 22, 2016
Related:Snap's Youthful Founders Show No Fear in Race to IPO
Of course, the line was shorter than Monday's (but the day had just begun).
The line for@Snapchat@Spectaclesin NYC is 3 hours long & wraps around the block along Central Park ? ?pic.twitter.com/chUfQpqdMc
— Kevin Siskar (@TheSiskar)November 21, 2016
I spoke to three individuals who have been waiting since the early hours of the day. The first was Hugh Jackman.38° 9:03a#linedudesare 23rd thru 35th since 7:30a@Snap#spectaclesline in#nycwaiting for#snapbotaccess for 13@snapchatfans#coldpic.twitter.com/m265z2BOTX
— Same Ole Line Dudes (@sold_inc)November 22, 2016
Here are Chris Lyons and Ryan Edelstein.
New Yorkers rushed to use their Spectacles -- even when they didn't have much yet to record.In my opinion,@Spectaclesbrings another artistic/creative way for augmented reality. Head over to Snapchat ? pinotski.pic.twitter.com/qOFgKyAgGw
— Wahyu Ichwandardi (@pinot)November 22, 2016
A day with#Spectacles#snapchat#nyc#nj#commutefollow me at armesteves8188@Snapchat@Spectaclespic.twitter.com/KpUPKm7N9x
— armandesteves (@armandesteves)November 22, 2016
It may take some time until New Yorkers create a truly entertaining video, such as this one from a San Francisco resident:
Dancing with my@snapchat@Spectaclespic.twitter.com/ppGBoqutZg
— Karen X. Cheng (@karenxcheng)November 20, 2016