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New Tool Gauges Pinterest MentionsSocial media marketing dashboard MarketMeSuite can show you how many pinners are promoting your company on the popular social sharing site.

ByKatherine Duncan

Opinions expressed by Entrepreneur contributors are their own.

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Pinterestis now the third most popularsocial networkingsite (following Facebook and Twitter), attracting millions of "pinners" who grab digital images from websites and add them to their bulletin boards. But many small-business owners are still on the sidelines, wondering if they should commit to signing on for yet another social platform that may not be worth the trouble. (Google+, anyone?) PinMe, a free online tool from Boston-based social media marketing dashboard MarketMeSuite, can eliminate that guesswork.

Users go toMarketMeSuite.com/pinme, enter their company's URL and instantly see how many pinners are promoting that company on Pinterest. The very basic website bypasses the convoluted alternative: applying to join Pinterest and waiting up to 24 hours to receive an invitation; once inside, a company can conduct only a hit-or-miss search using keywords (not a specific URL) to see who has pinned a photo of one of its products.

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