This story appears in theOctober 2016issue of狗万官方.Subscribe »
Who wants to chat with a chatbot? More people than you'd think, says Brian Heikes, VP of product at3Cinteractive, a Boca Raton, Fla.-based mobile marketing company.
Techies have long been talking about chatbots. And once Facebook announced this spring that brands could create their own bots for Facebook Messenger, the rest of the world caught on as well. A chatbot is software that simulates online conversations with humans -- helpingcustomersplace orders, check in on deliveries, ask questions and more. Thousands of businesses are now using them on Facebook, Twitter and Slack, and for standard texts. And maybe, Heikes says, you should set one up, too.