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How to Increase Social Sharing to Generate More LeadsEverything you need to know about generating leads you learned in kindergarten.
ByAnn Handley•
Opinions expressed by Entrepreneur contributors are their own.
Why do you e-mail articles to friends? Or "like" a link on Facebook? Or retweet a post on Twitter?
Content that triggers an emotional response is more likely to be shared, according to a recent University of Pennsylvania study of the most e-mailedNew York Timesarticles. What's more, "surprising" stories (like one about free-range chickens hanging out on the streets of New York) were also more likely to be passed along.
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