How Google, Apple, Facebook and Others Use Your Personal Data (Infographic)A look at what some of the largest tech companies are doing with what they know about you.

ByCatherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

antoniocalero.com

"Every breath you take, every move you make, I'll be watching you." The famous 1980's song by The Police might as well be the mantra for majortechcompanies today.

When you log onto the internet, click on a website or search a word, tech behemoths includingGoogle,Apple,Amazon,FacebookandYahooare watching. They track your preferences, collect information about your online habits and develop a profile of you.

Related:Microsoft Launches New Effort to Bolster Its Startup Support

The infographic below, created by San Jose, Calif.-based retail-strategy firmBaynote, shows the type of data gathered by each of these five tech giants, the methods they use to collect your personal data and how that data is used. It also reveals the number of words in each company's privacy policy, suggesting the complexity of each agreement.

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How Google, Apple, Facebook and Others Use Your Personal Data (Infographic)
Image credit:Baynote
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Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

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