How Dog Whisperer Cesar Millan Learned New Tricks for His WebsiteSometimes, paid SEO marketing vehicles aren't enough.
ByDavid Port•
This story appears in theSeptember 2015issue of狗万官方.Subscribe »
In advance of Cesar Millan's website relaunch this past summer, Dave Rogers, vice president of digital for the famed dog whisperer's Los Angeles-based multimedia empire, wanted to ensure that the site's legacy SEO didn't suffer during the transition. The Millan brand had plenty to bark about, with more than 8 million followers on Facebook and the popularCesar 911TV series.
But an audit of cesarsway.com, which sells pet products, books and DVDs and offers a wealth of pet-related information, showed that SEO issues weren't the site's biggest concern. Rather, it was suffering from a lack of focused content that, according to Rogers, kept it from delivering on its revenue potential.
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