How Companies Can Avoid Getting CanceledThere are many things businesses can do to not bring on self-inflicted harm.

Cancel culturecan be as damaging to your company, specifically, as it often is to celebrities overall.

This phenomenon---in which an individual or group stops supporting a famous person or product---is most commonly associated with social media. The act of "canceling" could mean boycotting an actor's movies, refusing to purchase books written by an author, or declining to use certain brands.