How a Study Abroad Program Led 2 College Entrepreneurs to a New Idea in Social NetworkingSociaLink is an app that uses Bluetooth for instant, in-person connections on multiple social networks simultaneously.
ByJodi Helmer•
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Michael Jacobs traveled to Bangalore, India, in the summer of 2012 to participate in a study-abroad program through theEller College of Management at The University of Arizona. As part of his program, he attendednetworkingevents and toured local businesses. A senior inbusiness management, Jacobs hoped to maintain the relationships he formed, but when attempting to connect online with the people he had met, he encountered a problem."I couldn't spell their names, and that made it impossible to find them on social networks," he recalls.
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