Foursquare Integrates Uber Ride-Hailing Service Directly In Its Mobile AppThe partnership is being facilitated by Button, a New York company that strengthens deep linking between complementary apps.
ByGeoff Weiss•
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Button, a New York City startup that works to strengthen connections between apps, has announced a partnership today whereby it will integrate Uber's ride-hailing services directly into Foursquare's mobile-discovery app.
For instance, when a Foursquare user discovers a restaurant, bar or shop that seems of interest, a "Ride there with Uber" button now appears onscreen, enabling browsers to hail a ride with a single tap.
"Button's technology automatically pulls information from the Foursquare app, and deep links this content into Uber, sending traffic seamlessly from one app experience to another," Button said in a press release.
In addition to Uber, Foursquare also counts integrations with GrubHub Seamless for food and allows users to make restaurant reservations via OpenTable.
A Foursquare representative declined to comment on the financial breakdown of its partnership with Uber. But one-year-old Button did say it receives a commission for every sale driven through its network of 12 partner apps, which includes on-demand beauty service Glamsquad and restaurant reservation maker Resy.
Related:Foursquare's Dennis Crowley on Shutting Out the Noise
