客户仍在1 - 800 -鲜花的化合价的愤怒ine's Day FlopBesieged by a blizzard, New York-based 1-800-Flowers failed to deliver arrangements -- or delivered dead bouquets -- to hundreds of infuriated customers.
ByGeoff Weiss•
Opinions expressed by Entrepreneur contributors are their own.
This Valentine's Day, 1-800-Flowers wasn't feeling the love.
Hundreds ofinfuriated customersflooded the company's customer service lines and social-media channels when their floral arrangements either never arrived, or were delivered in dispiritingly wilted states on Valentine's Day.
One Michigan father tweeted a side-by-side comparison of the buoyant tulip arrangement showcased on the site and the sagging vase he received. "My wife sure had a sweet Valentine's surprise today," he wrote.
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@1800flowersspot the subtle differences.pic.twitter.com/lWhgUOUUQ8
— Adam Schaller (@GRadamWK)February 14, 2014
While the Long Island, New York-based company said it was besieged by a blizzard that pummeled the East Coast late last week, many customers were still grumbling on Monday about difficult-to-reach service representatives, half-hearted solution attempts and still-unresolved issues.
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"We are fully committed to our 100 percent smile guarantee," the company wrote on itsFacebook页面。“我们经历了由于天气问题,wait times are longer than we would like."
Amidst hundreds of apologies onTwitter, the company attempted to save face by retweeting messages from several customers who were apparently happy with their deliveries. "I for one had a great experience," wrote one user.
In our expansively social age, beleaguered businesses are finding it harder to hide in the face of controversy. While asimple apology at the outsetcan go a long way, leaders arealmost certain to earn consumerire by sweeping its issues under the rug.
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