BrandYourself Helps Users Clean up Their Online IdentityDIY web platform helps clear up possible identity mix-ups online that could cost you business or your reputation.

Syracuse Universityjunior Peter Kistler was livid when he learned that a standard Google search of his name had derailed his application for a coveted internship at Microsoft. The company nixed him after seeing the links to stories about another Peter Kistler, who happened to be a drug dealer and convicted sex offender.

That mix-up was the impetus for BrandYourself.com, a DIY platform to help people take control of their online profiles.