BlogFrog and the Power of MomsBlogFrog is capitalizing on the massive influence of mom bloggers with its brand-sponsored conversations and communities. The network's agency clients and star writers are also reaping rewards. But as the line between editorial and advertising blurs, is authenticity getting left behind?

"Mothers," asCalvin and Hobbescartoonist Bill Watterson proclaimed, "are the necessity of invention."

Look around online, and there's no doubt it's true: When it comes to innovation in digital commerce and media, moms rule. The current generation of moms is tech-savvy, highly educated and controls a dominant 85 percent of household income. Moms are also the most social demographic--which means that when they see something they like (or dislike), everybody and, well, their mother, hears about it.