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3-D Scanner Makes Inventory Photography More EfficientHewlett-Packard's scanner aims to showcase the wares of online merchants in their best light.

ByJonathan Blum

Opinions expressed by Entrepreneur contributors are their own.

Hewlett-Packard
The TopShot, Hewlett-Packard's 3-D scanner

Does the never-ending snapping and posting of inventory photos on your web shop leave you feeling like you're running a still-life photography studio? It may be time to ditch the digital camera. Last year, printer giant HP shipped the TopShot, a web-enabled laser printer that doubles as a 3-D scanner capable of capturing high-quality images of small objects. And while the tool is not perfect, our tests made it clear that the TopShot could streamline online inventory photography.

What it does:The TopShot, which costs about $400, can scan any object that fits inside the printer's 8½-by-11-inch scanning area. The image is captured with a digital camera mounted in a pivoting light-enabled stand. Prop up the stand, place your object in the scanning area, click a few buttons, and the scanner goes to work, taking photos from multiple angles. Users can print the resulting image or send it to a PC.

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