What Venture Capitalists Are Investing in Right NowA look at what's hot and what's not, when it comes to the industries attracting the most funding.

ByCatherine Clifford

Opinions expressed by Entrepreneur contributors are their own.

What VCs are Investing In Right Now
Image courtesy ofShutterstock.com

When you are looking to raiseventure capitalfor yourstartup, you will likely have a better chance if you are in an industry that VCs are hot to invest in. Right now, that meansmobile technology,cloud-computing technology, andsocial computingcompanies, according to the most recent MoneyTree Report from PricewaterhouseCoopers and the National Venture Capital Association.

These types of tech startups have a number of advantages from the investor perspective: they can reach a lot of customers, industry regulation is relatively minimal, and they are relevant, says Mark Cannice, professor of entrepreneurship with the University of San Francisco School of Management.

Also attractive to investors, mobile, social, and cloud technology startups don't require very much money to get off the ground. On the other hand, a clean technology startup, for example, often requires quite a bit of money to launch: Solar panels and wind turbines are much more expensive to manufacture than an app for your iPhone.

Related:Six Mistakes Entrepreneurs Make When Seeking Venture Capital

The software industry saw $2.3 billion worth of investment in the second quarter of this year, more than any other industry, according to the MoneyTree report. And Internet-specific companies, meaning companies across industries whose business model is dependent on the Internet, received $1.8 billion in venture-backed investment in the second quarter.

与此同时,随着科技公司继续吸引我nvestor attention, entrepreneurs innovating life science technologies, clean technology, and medical devices appear to be getting the cold shoulder.

In the life sciences industry (a combination of biotechnology and medical devices and equipment), venture-backed investment declined for the fourth consecutive quarter, pulling in only $1.4 billion in the second quarter of 2012, the MoneyTree report shows.

Related:9 Things Startups Must Know Before Approaching Lenders

"A big reason is that it costs so much money and it takes so long for a biotechnology company, in particular, to go from an idea to a drug," says Mark Heesen, the president of the National Venture Capital Association.

Furthermore, life science companies have to deal with a heavy load of regulation from government agencies, like the Food and Drug Administration, which make products costly to launch. And, as very competitive research and production facilities develop in Europe and Asia, where there is not the same level of government regulation, "it is becoming a little bit more difficult to work in that space" for entrepreneurs here in the U.S., says Heesen.

Also, medical device investments are suffering in the face of strict regulations and government policy uncertainty, according to comments from VCs collected by Cannice in hissecond quarter Silicon Valley Venture Capitalist Confidence Index.

However, investors are still relatively confident in healthcare internet technology startups, according to aseparate study measuring VC confidencefrom the National Venture Capital Association and financial services giant Deloitte released earlier this month.

Related:The Fiscal Cliff: 3 Tax Changes You Need to Know Are Coming

Venture capitalists are investing in the companies today that they are confident will grow quickly and make money, not companies that might get bogged down in expensive research and development or burdensome regulation. "If you look at the end game and the end game is becoming more difficult, then you are less likely to get involved in the beginning," says Cannice.

What type of startups do you think VCs should be investing in right now?Leave a comment below.

Wavy Line
Catherine Clifford

Senior Entrepreneurship Writer at CNBC

Catherine Clifford is senior entrepreneurship writer at CNBC. She was formerly a senior writer at Entrepreneur.com, the small business reporter at CNNMoney and an assistant in the New York bureau for CNN. Clifford attended Columbia University where she earned a bachelor's degree. She lives in Brooklyn, N.Y. You can follow her on Twitter at @CatClifford.

Editor's Pick

Related Topics

Business News

What Is a 'Lazy Girl Job'? New TikTok Trend Empowers Women to Work However They Want

The trend began as a way for women to find more free time during their days.

Business News

Kevin O'Leary Slams Anheuser-Busch CEO's Listening Tour, Says It Won't Stop Bud Light Backlash for One Huge Reason

Anheuser-Busch U.S. CEO Brendan Whitworth announced plans to hear consumers out this summer.

Business News

'We're Not There Yet': Meta Focuses on User Retention for Threads Amidst Significant Drop in Engagement

Meta's new Twitter competitor, Threads, experienced a substantial drop in engagement, losing more than half of its user base after its initial launch.

Business Culture

I Started My Business In My Mom's Basement at the Age of 17. Here are 5 Rules I Wish I Had Known, But Had to Learn the Hard Way

There is no easy way to break this to you, but you are the least important person in your business!

Leadership

5 Ways to Turn Rejection Into Resilience

As I've built my company, I've grown a much thicker skin when it comes to rejection — and so can you. Here's how.