Here's What All Game Developers Need To Know Before Launching Their Own NFT MarketplaceNFTs have revolutionized the gaming industry, presenting a unique opportunity for game developers to build their own NFT marketplace. But what should they consider before taking the plunge?

ByTanveer Zafar

Opinions expressed by Entrepreneur contributors are their own.

Thenon-fungible token (NFT)space has grown exponentially over the last year or two — moving into public awareness, which has led to widespread mainstream adoption. Assets that were thought of as fringe tokens at best have seemingly become a cornerstone of thedigital economy, selling for huge numbers and getting the endorsement of major celebrities worldwide.

The revolution we've seen with NFTs has truly been a marvel. NFTs have been adopted even faster than cryptocurrencies were — standing on the back ofcryptocurrency technologyto become what they are today. Now that these tokens are a global phenomenon, everyone's looking to create them to share a passion or as a monetization incentive.

Related:3 Ways Entrepreneurs Can Expand Their Financial Portfolio Using NFTs

As we've now seen, NFTs have also infiltrated the gaming space. Following the success of Axie Infinity, Decentraland, and other platforms, game developers can see that NFTs provide a great way to make money and monetize the hype surrounding their games. And as expected, many of them have jumped on the train and are now using NFTs on theirgaming platforms.

结果喜忧参半,一些开发人员看到。正在ng impressive success while others have been relative duds. In all the lessons learned, one thing remains the same — before you build out NFT features, you must have a reliable and attractive platform that draws people in. Let's discuss how NFTs have revolutionized the gaming industry and
whether building a native NFT gaming marketplace is necessarily the right move.

Related:3 Ways NFT Gaming Is Building New Wealth Opportunities

How NFTS have revolutionized gaming

NFT gaming is one of the fastest-growing subsections of the entire NFT space. The sales of these assets have risen significantly and are expected to be in the billion-dollar region by 2025.

The appeal of NFTs in gaming is quite apparent: Theplay-to-earn modelhas entirely swept the landscape, rewarding players with gameplay and financial incentives. The play-to-earn model has made gaming essentially more attractive to players. Now it is possible to earn money while playing your favorite games.

With NFTs, players can easily own assets in these games and trade them forfiat money. The model is much better than traditional games, which held assetsonlyon the platforms, where players could trade them for digital coins that held no fiat value.

Related:4 Retention Lessons For a Successful Monetization Strategy

Take, for example, Axie Infinity. Players battle with Axies — or rather, digital pets — that they grow and breed. The rules are simple: When you beat someone else's Axie, it belongs to you. Every Axie is an NFT, and you can sell it for fiat currency on the Axie marketplace.

The latter marks a shift in how most NFT creators traditionally sell their tokens: on regularNFT marketplaces. Of course, this isn't to say that regular marketplaces have become less attractive. With cross-chain support coming to marketplaces like myNFT, the landscape for NFT marketplaces is also growing.

但是,尽管收入的增长机会,NFTs also provide additional benefits for gaming enthusiasts. Some of them include:

  • Character development: Games now allow players to build and customize their in-game characters. You can build out your hero based on your vision and even export this design and sell it on a marketplace.

  • Accessorizing: In gaming, it is also important to use accessories. Several games allow their players to customize their armor and guns, but games are now developing these accessories as NFTs thatplayerscan purchase and use directly.

  • Possible metaverse access: With games looking to create expanded universes, NFTs are expected to play a larger role in the this future. Themetaversespace is nascent for now, but there is a lot of potential for growth.

Related:How NFTs Drive Brand Engagement and Opportunity

Game developers: To build a marketplace or not?

Right now, there is no denying that NFTs will be a huge part of the future of gaming. And, if you're an up-and-coming developer, being able to plug into this will go a long way in helping you achieve optimal growth.

However, there is one key question you need to keep in mind: Do you build anNFT marketplaceor not?

Having a custom NFT marketplace allows you to own all of your game's assets, making it even more compelling for your players to stay within the game. One of the biggest reasons why Axie Infinity became so popular was that it managed to build an economy with its NFTs. Using the Axie marketplace, players directly sell their Axies and other digital collectibles — all without having to leave the game.

As a game developer, you also have the option to build a marketplace directly, which allows players to buy and sell their in-game NFTs. That said, you should also consider the risks. Unless your platform has reached an inflection point where it is attracting users, this might not be a prudent decision.

Related:How to Become a Successful Gaming Entrepreneur

The pros and cons

Today, we have an incredible number of NFT marketplaces available. With the industry still fragmented, many of these marketplaces are built on specificblockchains— essentially limiting their access to NFTs on other chains. However, forward-thinking developers can also build on myNFT — an all-inclusive, multi-chain NFT marketplace that supports tokens on multiple blockchains and introduces an interesting new auction mechanism to the industry known as GBM.

As a游戏开发r, building on these existing marketplaces offers many benefits. For one, they provide low-cost alternatives to owning your marketplace outright. You don't have to pay so much to maintain a marketplace, and the only costs you'll have to consider will be keeping your tokens listed.

At the same time, you should remember that having an in-house NFT marketplace only puts more pressure on you to ensure liquidity. People want to come to your marketplace, sell their tokens, and get paid as quickly as possible. As an early-stage gaming platform, this might not be possible for you at the moment. However, leveraging theliquidityon these established marketplaces helps you achieve better financial viability, thus increasing the attraction of your game even more.

So, you might want to wait until your platform reaches peak velocity and has built out a considerable user base before introducing a native NFT marketplace.

Wavy Line
Tanveer Zafar

CEO of HowPk

Tanveer Zafar is an experienced writer. Zafar is passionate about covering topics on productivity, creativity, entrepreneurship, blockchain, work, lifestyle and technology.

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