Entrepreneurs Suspect Credit-Rehab Service Misled ThemA close look into Dun & Bradstreet Credibility Corp., a credit-management firm, has turned up troubling facts, according to a published report.
Opinions expressed by Entrepreneur contributors are their own.
Entrepreneurs怀疑他们被Dun & Bradstree蒙蔽t Credibility Corp., a company that monitors and rehabilitates small-businesscredit scores, according to aninvestigative reportby theWall Street Journal. A number of business owners say the company's salespeople convinced them to sign up for its CreditBuilder credit-rehab service by telling them that their credit ratings had gone down. A lower rating means that banks, suppliers and clients would shy away from working with them. Once they purchased the service, their rates improved.
According to a former Credibility employee, the company's salespeople misled entrepreneurs about the state of their credit report and the number of inquiries it had received from other companies. It appears that businesses may have been fooled by Credibility's close ties to its former parent company, Dun & Bradstreet Corp., the preeminent business credit-ratings firm. Dun & Bradstreet's credit score is widely used by banks to determine whether to provide capital to small businesses. Credibility has a license to use the D&B name, though D&B declined to say whether it gives the smaller firm special access to its database.
Visit theWSJwebsite to read thefull story, and tell us what you think of Credibility's marketing tactics in the comments below.
Related:Negotiating Secrets: How to Convince Creditors Not to Ruin Your Credit Score
