What Price Success?Your prices can ensure your prosperity or doom you to failure. Choose them wisely.
Opinions expressed by Entrepreneur contributors are their own.
You've got the product or service that's going to put you on the map. But before you rev up the machinery to produce this potential winner, you have to complete a task that's as important as making the product itself: putting a price tag on it.
Just how important is selecting the right price? It could mean the difference between success and failure, says John Mullins, a former entrepreneur and now an associate professor of marketing at the University of Denver. "The wrong price can put you out of business fast," he says.
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