This Company Rents Out High-End Trailers For Camping and Corporate EventsA fleet of Airstreams packs a multifaceted business plan.
This story appears in theApril 2014issue of狗万官方.Subscribe »
Tents are fine. RVs can be fun. But no transitory home launches as many dreams of running away from it all as an Airstream. That's something Bill Ward counts on for his Denver-based business, Living Airstream, which rents out the gleaming aluminum trailers for events from camping to corporate. The instantly recognizable bullet-shape trailers are "an American icon like Harley-Davidson," Ward says.
Recreational renters can call one of his Airstreams, which include new models and vintage ones with 1960s-era amenities, home for a day or for months on end. Prices start at $175 per day for a vintage trailer; a monthlong rental of a new model costs $2,600. Many customers fall in the 50- to 80-year-old range and have been Airstream enthusiasts for decades. "This has the most diverse demographic of anything I have ever been involved with," Ward says.