How to Show Your Clients That You Value ThemJason House, CEO and founder of the Iridium Sports Agency, talks about his approach to representing some of the world's top MMA fighters.

ByDavid Meltzer•

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Jason House, CEO and founder of the Iridium Sports Agency, shares the philosophy he's used to create one of the top agencies in mixed martial arts. House talks about how his educational and family backgrounds, as well as his experience as a college athlete, prepared him to become a successful agent.

House andThe Playbookhost David Meltzer discuss the approach of using strong core values to establish life-long relationships with your athletes, how House handles the recruitment of athletes, their expectations for the continued evolution of the UFC and mixed martial arts and why agents should never make decisions solely about money.

Related:This Entrepreneur Had to Welcome Failure When He Switched Lanes

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David Meltzer

Entrepreneur Leadership Network® Writer

Co-Founder of Sports 1 Marketing, Speaker, Author and Business Coach

David Meltzer, co-founder of Sports 1 Marketing and host of Entrepreneur's podcast, “The Playbook”, is a Top 100 Business Coach, global public speaker and three-time international best-selling author who has been honored by Variety as “Sports Humanitarian of the Year”.

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